Is this just an answering service?

No. An answering service puts a person between you and the caller and charges per call. This is an automated first response: a text within seconds of a missed call, so the customer knows they have been heard and you have their number and their problem in writing before you ring back. The two solve overlapping problems and can sit alongside each other; this one costs nothing per call once it is built.

What does a first project cost?

Projects start at $1,000 for a small, well-defined scope, and most work runs four to eight weeks from kickoff to launch. Larger builds are quoted against the actual work, and you get a scope and a real price within 48 hours, before the work starts, not after.

We're two people and a van. Is this overkill?

For two people and a van, the missed-call piece is usually the only thing worth building, and we would say so rather than sell the rest. The value of a CRM scales with how many jobs are in flight at once; below a certain number, a phone and a notebook genuinely are fine. Discovery is free, which is the point at which we would tell you that.

Plumbing

Software for plumbing companies

Emergency calls, the out-of-hours gap, and quotes written on a tailgate: where a system either holds a plumbing business together or loses it the job.

Plumbing demand does not queue. A burst pipe is not a job somebody shops around for over a week. It is three numbers dialled in ten minutes, and the one that answers takes the work. That single fact sets the economics of the whole business: the difference between a good month and a bad one is usually not price, quality, or reviews. It is who picked up.

Which makes the out-of-hours gap the most expensive thing most plumbing companies own, and the least visible, because a call nobody answered leaves no trace. Nothing appears in a calendar. Nothing appears in the accounts. The job simply happened somewhere else. An automatic reply the moment a call drops (acknowledging it, saying when you will ring back, letting them describe the problem in a text) is the cheapest thing on this page to build and usually the first one worth building.

The second is what happens after. Quotes written on a tailgate get typed up that night if they get typed up at all, and follow-ups live in somebody's head. A pipeline that knows a quote went out on Tuesday and nobody has replied is not sophisticated software. It is a list that chases itself, and what it recovers is work that was already won and then quietly dropped.

Repeat customers are the part most systems ignore. A plumber who fitted a boiler three years ago has a service due and no way to know it without opening a filing cabinet. The record already exists in the job history. What is missing is something that reads it and gets in touch.

What usually breaks

Calls that come in while both hands are under a sink
Nothing after hours except voicemail nobody rings back
Quotes typed up at 9pm, or not at all
Follow-ups that depend on remembering
Repeat work sitting in old job records that nothing reads

What we’d build for plumbing companies

The service lines that genuinely apply, in the order they usually matter. Each one has its own page.

AI Automation

Automation and AI built into the workflows your team already runs.

AI Automation in detail

CRM

CRM systems tailored to how your team actually sells and supports.

CRM in detail

Web Development

Marketing sites and web apps built for speed, clarity, and conversion.

Web Development in detail

Common questions

Is this just an answering service?: No. An answering service puts a person between you and the caller and charges per call. This is an automated first response: a text within seconds of a missed call, so the customer knows they have been heard and you have their number and their problem in writing before you ring back. The two solve overlapping problems and can sit alongside each other; this one costs nothing per call once it is built.
What does a first project cost?: Projects start at $1,000 for a small, well-defined scope, and most work runs four to eight weeks from kickoff to launch. Larger builds are quoted against the actual work, and you get a scope and a real price within 48 hours, before the work starts, not after.
We're two people and a van. Is this overkill?: For two people and a van, the missed-call piece is usually the only thing worth building, and we would say so rather than sell the rest. The value of a CRM scales with how many jobs are in flight at once; below a certain number, a phone and a notebook genuinely are fine. Discovery is free, which is the point at which we would tell you that.

How a project runs

The same four stages as every project we take on. Discovery is free, and the scope and price come before the work starts.

Discovery

We start by understanding your business, users, and constraints, not by jumping straight to a solution.

Design

Wireframes and UI design grounded in what your users actually need, reviewed with you before any code is written.

Build

Iterative development with regular check-ins, so you see progress continuously instead of waiting for a big reveal.

Launch

We ship, monitor, and support the handoff. Launch is the start of the relationship, not the end of it.

Get a scoped project and a real price in 48 hours. Free.

Tell us what’s slow, missed, or manual right now, and we’ll tell you what it costs and how long it takes.

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